**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to SONS Ford
Ford Dealership in Auburn, AL
Find the right new Ford to match your lifestyle and driving needs at Sons Ford Auburn. Our new inventory features a wide range of Ford vehicles designed for performance, safety, and everyday versatility. From advanced driver-assist technologies to multiple trim levels and modern design options, our lineup offers something for every type of driver.
Popular models include the Bronco, Explorer, F-150, Mustang, and Maverick. We proudly serve drivers from Auburn and surrounding areas such as Alexander City, Columbus, Dadeville, Montgomery, Opelika, Phenix City, Salem, Tuskegee, and Valley. Explore our current selection of new Ford for sale and begin your research with confidence.
Used Car Dealership in Auburn, AL
Sons Ford Auburn offers a diverse selection of quality used cars to meet a variety of budgets and driving preferences. Our pre-owned inventory includes inspected and reconditioned vehicles, certified pre-owned options, low-mileage selections, and value-focused choices. Whether you're searching for value-packed or reliable pre-owned vehicles, we’ve got you covered. Browse our selection of used cars in Auburn, AL to find your next ride.
Ford Lease and Finance Center
At the Sons Ford Auburn finance center, we offer flexible lease and loan options to support your vehicle purchase. Our experienced team works with you to explore financing solutions tailored to your needs. You can get pre-approved online to help streamline your dealership visit and prepare for the next step in your buying process.
Visit our Finance Center to review current leasing and financing options and learn more about your available choices. Whether you’re searching for dependable transportation or a vehicle with added features, our used car inventory in Auburn, AL provides flexible options to help you find the right fit.
Ford Service Center
Keep your vehicle performing at its best with professional care from the Ford service center at SONS Ford Auburn. Our factory-trained technicians use OEM parts and advanced diagnostic equipment to handle routine maintenance and repair needs, including oil changes, brake service, tire rotations, and vehicle inspections.
Schedule your service appointment online and experience dependable maintenance support designed to help keep your Ford ready for the road.