1Dealer-installed retail purchase only. Limit one (1) offer per vehicle. $130 tire rebate or 28,000 FordPass® Rewards bonus Points on a set of four Goodyear®, Cooper®, Continental, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. $50 tire rebate and $80 service allowance or 28,000 FordPass Rewards bonus Points on a set of four Michelin and BFGoodrich® tires. Must have an activated FordPass Rewards account within 60 days of qualifying activity to receive FordPass Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the FordPass Rewards Program Terms at FordPassRewards.com regarding expiration, redemption, forfeiture, and other limitations on FordPass Rewards Points. Points will be awarded within eight weeks of rebate submission. Submit rebate by 7/31/25 online at Ford.com/support or by mail-in rebate form. See a participating U.S. dealership for vehicle applications and offer details through 6/30/25.
^2{^}Up to six (6) quarts of Motorcraft® oil and oil filter. Hybrid battery test excluded. Limit one (1) offer per vehicle. Submit rebate by 7/31/25 online at Ford.com/support or by mail-in rebate form; rebate payment will be sent by mail. Not valid on prior purchases. See a participating U.S. dealership for exclusions and details through 6/30/25. Ford reserves the right to change, modify, or discontinue this program at any time. Motorcraft® is a registered trademark of Ford Motor Company.
3Limitations apply. Earn Points for the purchase of Ford, Motorcraft®, or Omnicraft™ parts and associated labor at a participating Ford Dealership. See FordPass® Rewards Terms and FAQs. Must have an activated FordPass Rewards account within 60 days of service invoice date to receive FordPass Rewards Points. Motorcraft® and Omnicraft™ are trademarks of Ford Motor Company.
4FordPass® app, compatible with select smartphone platforms, is available via a download. Message and data rates may apply.
Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to SONS Ford
New Ford and Used Car Dealership in Auburn, AL
Find the perfect new Ford vehicle to fit your lifestyle and driving preferences at our Auburn Ford dealership. We want your experience at our dealership to match the qualities that you are seeking in your next Ford. Here you'll be treated to an unforgettable experience with a friendly, knowledgeable, and professional team. This level of care is reflected throughout your Ford ownership experience, from purchase, and financing, to service or repairs. Come and experience the Son’s Ford difference for yourself. We also serve the surrounding areas of Alexander City, Columbus, Dadeville, Montgomery, Opelika, Phenix City, Salem, Tuskegee, and Valley, AL.
Used Car Dealership in Auburn, AL
In addition to the other services, we take a great deal of pride in offering one of the finest selections of premium quality used cars for sale in the Auburn area. Alongside our inventory of pre-owned Ford vehicles, we also have a carefully curated selection of premium vehicles from many other automakers as well. The best part about choosing a used vehicle from us is that you can trust in its quality because all of our used inventory must pass through our multi-point inspection and reconditioning process, so you can count on it for years to come.
Ford Dealer in Auburn, AL
Finding a reputable Ford dealer in Auburn, AL, offers you access to a wide range of quality vehicles and a customer-first buying experience. Whether you're looking for adventure-ready options like the Bronco and Bronco Sport, or spacious SUVs such as the Explorer, Expedition, and Edge, there’s something for everyone here. For those wanting efficiency and versatility, our inventory includes the Escape, Escape Plug-In Hybrid, and Escape Hybrid, while families often appreciate the comfort and utility of the Explorer Hybrid and the three-row seating in the Transit and Transit Connect.
Explore our selection of new Ford for sale and discover the perfect fit for your lifestyle. Our truck lineup continues to impress, with powerhouse options like the F-150 and F-150 Lightning offering best-in-class towing, and the Super Duty and Maverick meeting all kinds of worksite or weekend needs. If performance is what you’re after, the Mustang and all-electric Mustang Mach-E both deliver exhilarating drives. You can also find the reliable Ranger for mid-size truck needs.
No matter your lifestyle—whether you’re commuting through Montgomery, hauling equipment in Valley, or exploring trails near Tuskegee—our lineup ensures you’ll find a Ford that’s ready for it. Visit our Auburn showroom today to test drive the vehicle that fits your life.
Ford Service Center
Our state-of-the-art Ford service center is staffed with factory-trained and certified technicians who are working with the latest diagnostic and repair equipment. This allows us to quickly and accurately assess your vehicle's issues and fix them efficiently with original manufacturer parts. Providing your vehicle with regular maintenance and timely repairs is the best way to ensure its long-term comfort and longevity. Whether you need a simple oil change, tire rotation, or major repair, our capable team is ready to care for all of your service and repair needs. Use our convenient online scheduling portal or contact us to schedule an appointment today.
Lease and Finance Center
Our lease and finance center is filled with professionals who have years of experience and myriad connections in the automotive finance community. They will work tirelessly to help you find the auto financing package that will work best for your situation. If you prefer to lease a new Ford, they are current on all of the latest Ford lease offers and will work to help you find the lease terms that fit best with your financial and driving requirements. To save yourself time at the dealership, you can complete our online finance application today. We look forward to showing you the SONS Automotive difference!